LinkFi Consulting

About

Who I work with

Services

The Approach

Book a consultation

LinkFi Consulting

About

Who I work with

Services

The Approach

Book a consultation

LinkFi Consulting

ETFs, Digital Assets and Product Strategy

ETFs, Digital Assets and Product Strategy

ETFs, Digital Assets and Product Strategy

FOUNDER AND PRINCIPAL CONSULTANT

Bridging Traditional Finance and Digital Asset Markets

Mandy, founder and principal consultant, operates at the intersection of ETFs, indexing, and digital assets. She helps asset managers, financial institutions, and digital asset organisations launch products, accelerate market entry, and build the partnerships and strategies that turn emerging opportunities into institutional-grade businesses.

Read more

Read more

Read more

50+

50+

INVESTMENT PRODUCTS LAUNCHED

INVESTMENTS
PRODUCTS LAUNCHED

10+

10+

CLIENTS

ADVISED

5+

5+

CRYPTO ECOSYSTEM ENGAGEMENTS

5+

5+

CRYPTO ECOSYSTEM
ENGAGEMENTS

1

1

START-UPS

1

1

YEARS
OF EXPERIENCE

WHO LINKFI WORKS WITH

Designed for Organisations Navigating Product Complexity and Market Transition

Asset Managers

Launching or scaling ETF platforms and expanding into digital assets. Bringing structure, alignment, and speed to product development.

Digital Asset Firms

Entering institutional markets and forming strategic partnerships. Translating innovation into frameworks institutions can trust.

Boutique and Specialists

Turning expertise into structured, investable products. From idea to positioning, development, and launch.

Boutiques

Turning expertise into structured, investable products. From idea to positioning, development, and launch.

Asset Managers

Launching or scaling ETF platforms and expanding into digital assets. Bringing structure, alignment, and speed to product development.

Digital Asset Firms

Entering institutional markets and forming strategic partnerships. Translating innovation into frameworks institutions can trust.

Boutique and Specialists

Turning expertise into structured, investable products. From idea to positioning, development, and launch.

Asset Managers

Launching or scaling ETF platforms and expanding into digital assets. Bringing structure, alignment, and speed to product development.

Digital Asset Firms

Entering institutional markets and forming strategic partnerships. Translating innovation into frameworks institutions can trust.

Boutiques

Turning expertise into structured, investable products. From idea to positioning, development, and launch.

Asset Managers

Launching or scaling ETF platforms and expanding into digital assets. Bringing structure, alignment, and speed to product development.

Digital Asset Firms

Entering institutional markets and forming strategic partnerships. Translating innovation into frameworks institutions can trust.

Boutiques

Turning expertise into structured, investable products. From idea to positioning, development, and launch.

HOW LINKFI WORKS

Accelerating your
strategy and execution.

Accelerating your strategy and execution.

Book a consultation

ETF and Product Strategy

Digital Asset Strategy

Partner & Provider Selection

Institutional Market Entry

Scale up capability

APPROACH

How Engagements Are Structured

A focused, structured approach designed to bring clarity, alignment, and momentum to complex product decisions.

01

Discovery
Calls

Discovery
Calls

02

Goal setting
and deep dive

02

Goal setting
and deep dive

03

Execution
and  alignment

Execution
and  alignment

03

Execution
and  alignment

04

Final report  
and suggestions

04

Final report  
and suggestions

THE PHILOSOPHY

Product. Process. People

Product Strategy

Product Strategy

Product Strategy

Define what is being built, why it matters, and how success is measured.

Process Discipline

Process Discipline

Establish structured workflows that balance institutional rigour with the speed required in digital asset environments.

Process Discipline

Establish structured workflows that balance institutional rigour with the speed required in digital asset environments.

People Alignment

People Alignment

Ensure teams, partners, and stakeholders operate with shared understanding and clear direction.

People Alignment

Ensure teams, partners, and stakeholders operate with shared understanding and clear direction.

People Alignment

Ensure teams, partners, and stakeholders operate with shared understanding and clear direction.

IMPACTS

Contributing to industry conversations shaping modern asset management

An active speaker at ETF and digital asset events, and a contributor to university programmes.

Read more

Read more

Read more

Digital Assets Summit 2025

Digital Assets Summit 2025

EY Exchange Traded Fund Roadshow 2026

Zebu Live 2025

Zebu Live 2025

CONTACT US

Ready to move forward with clarity?

Ready to move forward with clarity?

Book a consultation to discuss your strategic objectives.

© 2026 LinkFi Consulting.

All Rights Reserved